COMD 3563: Website Traffic and Analytics
We are learning how to create website campaigns for email, social media and partner programs.
A passion for creating discoverable websites
In this course we are learning how to make websites discoverable via a number of web marketing campaigns. We use techniques from studying Search Engine Optimization techniques to traffic analysis and market research to set up our websites and mobile applications for discoverability and engagement.
Traffic Measurement
Learn how to measure website traffic ethically. Find out where people learning about your site.
Social Media Analytics
Learn how to use social media campaigns to drive traffic to your website.
Content Development
Learn to develop engaging content that your audience needs and wants to read and share.
An array of resources
A comprehensive range of state of the art web analytics and marketing campaign tools is waiting for you to learn, including Google Analytics, AI page optimization tools
Track Your Content Live
- Wordpress Blogging with AI SEO Tools
- Google Analytics 4
- Social Media UTM Campaigns
Learn Content Development
- Web Design Tips and Techniques
- UX Design Careers and Mentoring
- User Experience Research
“After this class, for
the first time, I find myself actually seeing myself as a professional in this space.”
UX and UI Design Student
Blog Posts
Join 450+ COMD Students
I have taught web design courses to nearly 500 students at CUNY City Tech. I teach web design, UX and UI design, and web traffic and analytics.
Join this wonderful community of BFA students.