Website brand identity is made up of
- what your brand says,
- how you communicate your product,
- what your values are, and
- what you want people to feel when they interact it.
Essentially, your brand identity is the personality of your business and a promise to your customers.
branding. /ˈbrandiNG/ noun
- the action of marking with a branding iron.
“regulations concerning the branding, movement, and sale of cattle”
- the promotion of a particular product or company by means of advertising and distinctive design.
“the process of branding should be considered in global terms”
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